OUR WORK
HEART OF BREVARD
Heart of Brevard is a non-profit organization whose purpose is to maintain a vital downtown. Revitalization is done through design, economic improvement, promotion, and organization. Heart of Brevard (HOB) has a professional staff and is guided by a board of directors made up of downtown business owners and civic leaders. It is funded by a balanced mix of public and private investment and is a program of the nonprofit National Main Street Center, a subsidiary of the National Trust for Historic Preservation.
Mission Statement: Heart of Brevard is creating a gathering place for the community, strengthening the economic vitality of the downtown Brevard district and preserving and sustaining our rich heritage.
Vision Statement: Historic Downtown Brevard, cradled by the Pisgah National Forest, is the safe, walkable center of our community. Lined with diverse independent businesses, downtown serves as the crossroads to exceptional outdoor recreation and is a thriving hub for the arts.
ORGANIZATIONAL PILLARS
Downtown is An Outdoor Crossroads
Downtown is An Outdoor Crossroads
Brevard is surrounded by incredible outdoor assets, including national and state forests, trails, parks and rivers. These assets are drivers for growth, tourism and industry. Heart of Brevard is positioned to play a primary role in this outdoor economy.
Downtown is a Place for Community
Downtown is a Place for Community
For generations Brevard has been a highly desirable place to live and recreate for its commitment to supporting quality of life, prioritizing wellness and outdoor amenities. Brevard is home to diverse groups of full-time and part-time residents, including multigenerational natives, long-time transplants, new residents, youngfamilies and retirees. Heart of Brevard supports optimizing the built environment to ensure downtown is a desirable place to live and work. With annual events and festivals, Heart of Brevard showcases downtown as a family-friendly destination year round. Brevard’s restaurants, shops, and galleries are enjoyed by locals and visitors alike, as well as those who work downtown.
Downtown is a Hub for the Arts
Downtown is a Hub for the Arts
Brevard is home to a thriving visual and performing arts and music scene. Heart of Brevard is adjacent to renowned performing arts venues that host artists from around the world. These venues attract visitors and support a vibrant arts-based economy. Heart of Brevard connects the community through arts initiatives and events, and is an advocate for its artists, galleries and venues.
Authenticity Guides the Work of HOB
Authenticity Guides the Work of HOB
From our natural outdoor assets to our locally owned businesses to our historic downtown, our community is unique and authentic. As Brevard’s downtown development organization, Heart of Brevard will actively encourage business support activities, new business development and building and infrastructure improvements that fit the character and context of the Brevard community. Our future directions will be forward-thinking, community-driven and inclusive, grounded in our commitment to the preservation of our historic and natural resources and anchored by our small town, small business character.
Downtown Is Local-Centric, with a Small Town Vibe anchored by Local, Independent Businesses
Downtown Is Local-Centric, with a Small Town Vibe anchored by Local, Independent Businesses
Heart of Brevard will support local-centric efforts and preserve our small town experience through retention, expansion and recruitment of local, independent businesses. Heart of Brevard is dedicated to welcoming diverse business owners and fostering connections within the business community.
