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Heart of Brevard is a nonprofit organization whose purpose is to maintain a vital downtown. Revitalization is done through design, economic improvement, promotion, and organization. Heart of Brevard (HOB) has a professional staff and is guided by a board of directors made up of downtown business owners and civic leaders. It is funded by a balanced mix of public and private investment and is a program of the nonprofit National Main Street Center, a subsidiary of the National Trust for Historic Preservation.


Nicole Bentley

Nicole Bentley

Executive Director

[email protected]

Sara Jerome

Community Engagement Manager

[email protected]


Executive Committee

Billy Parrish, Resident

Vice President
Keavy McAbee, Wolfbrew Bottle Shop

Vice President
Lucy Clark, The Lucy Clark Gallery and Studio

Sarah Hysong, Connestee Falls Realty

Past President
Jimmy Perkins, D.D. Bullwinkel’s/Rocky’s

Other Elected Directors

Mark Burrows, Blue Zones Project

John Felty, Mountain Song Productions

Curtis Greenwood, PLATT

Brittany Marcum Cohn, United Community Bank

John Nichols, The Nichols Company

Adam Perkins, Rocky’s Grill & Soda Shop and DD Bullwinkel’s Outdoors

Brian Stretcher, Attorney


Appointed Directors

Maureen Copelof, Mayor, City of Brevard

Clark Lovelace, Executive Director, Transylvania County Tourism, Brevard/Transylvania Chamber of Commerce & Visitor’s Center


Hub for the Arts

Hub for the Arts works to establish downtown Brevard as a vibrant hub for the art community. We strive to increase visibility for downtown artists and retail businesses that showcase local artists through a unique marketing plan, promotions and signature events.

Marketing, Events & Promotions

Guided by the organizational pillars the marketing, events and promotions committee oversees organizational branding, promotions, events, marketing and the outdoor crossroads brand.

Built Environment

The built environment committee manages the organization’s programs for downtown urban design, walkability, connectivity, historic preservation and building design enhancements.

Downtown Master Plan Committee

An integral part of the City’s downtown revitalization plan is enhancing the physical appearance of Downtown so it is a vibrant, attractive and safe place to do business, live and visit. The Downtown Master Plan Committee and Heart of Brevard Design Committee merged in 2017 in an effort to implement the Downtown Master Plan (2012). The Downtown Master Plan is a plan to increase the aesthetics in downtown through streetscape and sidewalk enhancements.