OurWork

Brevard’s downtown is our community’s main economic, cultural, political, and social center. Sustaining a safe and attractive downtown allows hundreds of small, independent businesses to flourish, important government transactions to take place, art and music events to thrive, and a healthy lifestyle to be encouraged.

Brevard is surrounded by incredible outdoor assets, including national and state forests, trails, parks, and rivers. These assets are drivers for growth, tourism, and industry. Heart of Brevard is positioned to play a primary role in this outdoor economy.

For generations, Brevard has been a highly desirable place to live and recreate for its commitment to supporting quality of life, prioritizing wellness and outdoor amenities. Brevard is home to diverse groups of full-time and part-time residents, including multigenerational natives, long-time transplants, new residents, young families, and retirees. Heart of Brevard supports optimizing the built environment to ensure downtown is a desirable place to live and work. With annual events and festivals, Heart of Brevard showcases downtown as a family-friendly destination year-round. Brevard’s restaurants, shops, and galleries are enjoyed by locals and visitors alike, as well as those who work downtown.

Brevard is home to a thriving visual and performing arts and music scene. Heart of Brevard is adjacent to renowned performing arts venues that host artists from around the world. These venues attract visitors and support a vibrant arts-based economy. Heart of Brevard connects the community through arts initiatives and events and is an advocate for its artists, galleries, and venues.

From our natural outdoor assets to our locally owned businesses to our historic downtown, our community is unique and authentic. As Brevard’s downtown development organization, Heart of Brevard will actively encourage business support activities, new business development, and building and infrastructure improvements that fit the character and context of the Brevard community. Our future directions will be forward-thinking, community-driven, and inclusive, grounded in our commitment to the preservation of our historic and natural resources and anchored by our small town, small business character.

Heart of Brevard will support local-centric efforts and preserve our small-town experience through retention, expansion, and recruitment of local, independent businesses. Heart of Brevard is dedicated to welcoming diverse business owners and fostering connections within the business community.