Home / Events / 2026 White Squirrel Weekend – Sunday

2026 White Squirrel Weekend – Sunday

May 24, 2026 10:00 am - 9:30 pm

The beloved White Squirrel Weekend returns to downtown Brevard for three days of live music, local flavor, craft beverages, family fun, and plenty of white squirrel spirit.

Now in its 22nd year, White Squirrel Weekend brings together a stellar live music lineup, food vendors, local craft breweries, downtown businesses, and more than 80 craft and retail vendors for one of Brevard’s favorite community celebrations. The event is free and open to the public.

“White Squirrel Weekend is more than just another festival,” said J. Nicole Bentley, Heart of Brevard Executive Director and event organizer. “It is a celebration of Brevard’s unique charm, community spirit, and vibrant arts and music scene, all in honor of the town’s beloved mascot, the white squirrel.”

Festival Highlights

Live Music on the Main Stage
Enjoy three days of live music in the heart of downtown Brevard.

Street Festival + Local Shopping
Explore more than 80 vendors featuring handcrafted goods, jewelry, artisan crafts, food, beverages, and more. Downtown’s independent businesses will also be open for shopping and dining throughout the weekend.

Beer Garden + Social District
Local craft breweries, including Oskar Blues Brewing, Noblebräu and Brevard Brewing Company, will serve a variety of craft beers, along with draft wine. The Brevard Social District will also be extended during the event.

Meet Sammy the Squirrel
Stop by the Heart of Brevard tent to meet Sammy the Squirrel, downtown’s official mascot, and snap a photo.

Kids Zone
Family-friendly activities include a hula hoop jam and a 10-minute pirate ship escape room.

Schedule Overview

Friday, May 22 | 5:00-10:00 PM
Evening kickoff with live music, beer garden, and food vendors.

Saturday, May 23 | 10:00 AM-10:00 PM
Full-day street festival with live performances, vendors, shopping, dining, and family activities.

Sunday, May 24 | 10:00 AM-9:00 PM
More live music, food, vendors, and festival fun to close out the weekend

Community Supporter Experience

Let’s get squirrely with support for our favorite downtown event!

White Squirrel Weekend remains free and open to the public because of the people and partners who step up to support it.

As the cost of producing a safe, high-quality three-day festival continues to grow, from live music and staging to public safety, sanitation, and logistics, we’re inviting our community to be part of what makes this event possible.

Every Supporter Pass helps offset the real costs of producing White Squirrel Weekend and allows us to keep it free and open to the public. Your participation supports local music, small businesses, and the energy that makes downtown Brevard such a special place to gather.

What You’ll Enjoy

Located in the parking lot between the Chamber and Fable (formerly Quotations) on East Main Street, this dedicated space offers:

👉 Shaded private tent with relaxed seating
👉 Preferred stage viewing near the main action
👉 Two drink tokens per day redeemable at festival beverage locations
👉 Private bar with shorter lines
👉 Light snacks and refreshments
👉 Access to private restrooms
👉 Bring your own chair and settle in for the day

Support Options

1-Day Supporter Pass – $65
Access for one day (Friday, Saturday, or Sunday)

3-Day Supporter Pass – $150
Full weekend access (Friday through Sunday)

CLICK HERE TO PURCHASE PASSES

Vendor Applications Closed for 2026 – Please CLICK HERE for Our America 250 Celebration Opportunities (July 4th Event)

Sponsors

Logo for Beautiful Brevard showing a badge in the center with Beautiful Brevard verbiage and mountains artwork surrounding by a circle with text in it saying Recreation, Flowers, industry, opporunity, arts and, education.
A logo for Transylvania County, North Carolina, featuring a mountainous landscape with waterfalls and a setting sun. The text reads "Land of Waterfalls" above the mountains and "Transylvania County North Carolina" below.
Logo for Fisher Realty established in 1977.
Logo of First Citizens Bank featuring a stylized "FC" in red and white on a blue background, followed by the text "First Citizens Bank" in blue.

Schedule

Sunday, May 24, 2026

10:00 am - 5:00 pm

Craft Vendors

An outstanding lineup of vendors featuring unique products, handcrafted goods, and exceptional offerings you won’t want to miss. Vendors on East Main Street will remain open until 9:30.

10:00 am - 9:30 pm

Food Vendors

A delicious lineup of food vendors serving a wide variety of flavorful dishes, sweet treats, and crowd favorites to satisfy every craving.

12:00 pm - 4:00 pm

Hoop Jam Hoopdance

Jammin’ tunes, demo hula hoops for all to use. A positive event promoting movement, creativity, dance and FUN!

1:00 pm - 9:30 pm

Beer Garden

Enjoy local craft beer, seltzer, and wine.

3:00 pm - 3:15 pm

Carolina Dance Collective

A charming dance performance by talented young students from our local studio, showcasing their hard work, creativity, and joy on stage.

3:00 pm - 9:30 pm

Music Begins

A dynamic music lineup featuring talented artists, diverse sounds, and high-energy performances that keep the atmosphere lively all night.

Sponsored by

Music

Sunday, May 24, 2026

Sunday STAGE SPONSOR

HEADLINER

Travis Book & Friends with Shawn Lane, Jon Stickley, Lindsay Pruett

8:00 pm - 9:30 pm

As bassist and vocalist for Grammy Award winning Bluegrass band The Infamous Stringdusters, Brevard’s Travis Book has performed on stages as varied as the Grand Ole Opry, Telluride Bluegrass, and Stephen Colbert. In Travis Book & Friends he has honed his skills as both band leader and follower, showcasing his ability to bring the best out of the musicians he brings together for these memorable collaborations. For the White Squirrel Festival he’s enlisted Shawn Lane (Blue Highway) and Jon Stickley & Lyndsay Pruett (Jon Stickley Trio) for a bluegrass-leaning set of acoustic music with no boundaries.

ARTIST WEBSITE

The New Elementals

6:30 pm - 7:30 pm

The New Elementals are an emerging North Carolina band. Members include Matt Gardner (Bass), Derrick Gardner (Keys/Vocals), Chris Alley (Drums) and John Trufant (Guitar/Vocals). Before solidifying their identity, the group first found its groove performing together in the loose collective, “John Trufant and Friends” and later in the blues outfit, “The Mojo Brothers”. In 2023, they pinned their new name, “The New Elementals,” marking a new chapter of their growing musical chemistry.

 

The New Elementals represent a new wave of North Carolina artists grounded in community, driven by creativity, and focused on pushing sonic boundaries.

ARTIST WEBSITE

Run Pheasant Run

5:00 pm - 6:00 pm

Run Pheasant Run is a five-piece crowd pleaser based out of Brevard, NC that is creating undeniably original music with authentic songwriting. Rooted in Southern Appalachian rock and roll, their live shows are engaging and incredibly dynamic, taking audiences on an unforgettable journey as they interweave elements of country, blues, soul, and funk. While the band has just recently formed, the hype is real! After a few rehearsals they quickly realized they had struck gold and decided to hit the studio. Their breakout single, “Come Back Again” released in November 2025, followed by “Cold Shoulders” in March of 2026.

Staples in the local music scene, they are a brotherhood of seasoned musicians who often perform live with other projects and unique collaborations. Run Pheasant Run consists of songwriter Devin Gentry (Lead Vocals, Guitar), Kris Kolenut (Guitar), Matt Faircloth (Lap Steel, Fiddle, Mandolin, Supporting Vocals), JT Linville (Bass), and Alex Santeiro (Drums, Supporting Vocals).

ARTIST WEBSITE

Nicholas Edwards Williams

3:30 pm - 4:30 pm

Producer and host of the roots music history podcast American Songcatcher, Nicholas Edward Williams has spent the last 15 years as a nomadic storyteller and multi-instrumentalist blending the American roots music spectrum with his own recipe across the US, UK, Western Europe and Southern Australia. He’s opened for esteemed acts such as Taj Mahal, The Wood Brothers, CAAMP, Dom Flemons, Ballroom Thieves, John Craigie, John Paul White and several others. His 2019 debut record, As I Go Ramblin’ Around, made the year’s Top 10 Folk DJ charts for album and song, and his critically acclaimed sophomore release Folk Songs For Old Times’ Sake has been heralded by well-regarded roots music figures such as David Holt, Oliver Wood and JP Harris. His newest endeavor is a lofi and stripped down reimagined traditional record titled Rags, Folk and Blues, Oh My! – released in early 2026. Nicholas is also the Founder and Executive Director of ReString Appalachia, a 501(c)3 nonprofit dedicated to giving quality instruments back to people who lose them from natural disasters.

ARTIST WEBSITE

Vendors